LOOK DEVELOPMENT

Exploring the look of IBM's 2013 Super bowl spot - IBM Watson.

IBM - Watson

I worked closely with Imaginary forces’ former director Ronnie Koff in 2013 to develop the look and feel of a series of 15 seconds spots for IBM’sĀ supercomputer:Watson. I was focusing on developing the look and animation of Watson and IBM logos along with some additional design frames for the stories. We developed a warmer subsurface scattered texture as the visual language to deliver a more caring and less sci-fi side of the supercomputer and to illustrate the world and processing abilities of the machine.



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