LOOK DEVELOPMENT

Exploring the look of IBM's 2013 Super bowl spot - IBM Watson.

IBM - Watson

I worked closely with Imaginary forces’ former director Ronnie Koff in 2013 to develop the look and feel for a series of 15 seconds spots for IBM’s new super computer Watson. I was focusing on coming up with the look & Feel for the logos and also how they will be animated on screen. Also worked on various Lighting & texturing for the logos.



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