IF were given the challenge to re-imagine Marvel’s famous theatrical logo animation. The goad was to take the classic Marvel comic book flipping logo animation and add a more 3-dimensional treatment to compliment Marvel’s heavy visual effects feature films. Trying to retain the concept and feel of the old piece, I chose to take it to the next level by rendering the comic artwork in real comic print texture. The design process involves studying various comic book paper texture and rebuilding them in CG. The final logo animation was done adding a level of metallic treatment on top of a similar camera pullback that was reflected in the design.