In 2017, I help branded the E-sports tournament for one of Supercell’s most well-known mobile game: Clash Royale. I designed the hologram look of the in-game characters and projected them into the real world. By bridging both the game world and the player’s world together, we were able to show the excitement of the event and create fun moments with the iconic characters from the game. I was in charge of art direction, designing frames, R&D the look and also animate and compositing for some of the shots.
Here is a series of styleframes I designed in the pitch phase that helped communicate the idea.
Creative Directors: Jeremy Cox, Tosh Kodama Art Director: Henry Chang Executive Producer: Jon Hassell Head of Productions: Aleen Kim, Franceska Bucci Producer: Lisa Muñoz Line Producers: Taline Ghazarian, Brian Askew Designers: Henry Chang, Max Strizich, Wes Yang, Hogan Williams, Sam Alexander, Austin Marola, Chris Salvador, Yi-Jen Liu, Kaya Thomas Design Intern: Moses Park CG Lead: Chris Vincola Character Animations: Jasmine Bobe, Peter Karnik, Rob Cavallo, Vasawat Changtroraleke, Cat McDonnell 2D Animators: Eniola Odetunde, Henry Chang Lighter: Ken Lee Compositors: Manu Gaulot, Adam Yost, Ari Reisner, Chris Vincola, Henry Chang Storyboards: Wes Simpkins, Iain Slack Matte Painter: Laurent Ben-Mimoun   Editors: Jeremiah Shuff, Rachel Ambelang Copywriters: Ed Munn, Josh Chesler   Production Coordinators: Christine Hernandez, Mitchell Fraser
A huge part of the challenge is to portrait our in-game characters in real-life in the holographic look. Creating a world where the players around the world is marching to London to attend the world finals with their minions.
Here's a rough cut we did in the earlier stage that helped laying out the overall mood.
Here are a few of earlier tests to try out ideas for the holographic look. The biggest challenge is trying to do hologram under daylight environments.
Henry Chang - 張亨利
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