In collaboration with the team at ESPN, we crafted the broadcast package for their coverage of the 2016 Euro Cup. Inspired by the artistic history of the host country of France, we designed and created nearly 200 individual animations for the month-long tournament. Using diverse elements such as dimensional paint, pencil sketches, cartography, and industrial revolution mechanization, we have created a single unified language to brand the Euro Cup coverage.
In my early exploration phase. I played with the idea of mixing paint/sketches/oriental patterns to form the logo. The client saw potential in this mix of fine art elements and ultimately went with this treatment.
Creative Director: Jeremy Cox Art Director: Theo Daley Executive Producer: Jon Hassell Producer: Will Arnold Coordinator: Krista Templeton Designers: Theo Daley, Maggie Tsao, Henry Chang, Patty Wong, Hannah Sung, Jan Nygren, Michael Cina Animators: Henry Chang, Sekani Solomon, Seth Minnich, Adam Tanner, Nathan Goodell, Ned Piyadarakorn, Patty Wong, Hannah Sung, Dave Rogers, Cyprian Sadlon, Mark Thompson, Chris Vincola, Pat Arrington Paint Wrangler: Max Strizich Systems Management/Render Wrangler: Matt Carroll
Take a behind the scenes look at the ESPN Euro Cup 2016 Broadcast Package., and check out some of our early explorations.
Here are some of the explorations we were trying. We started playing with the same concept with more sculptural forms. Using hints of fine art elements to construct modern abstract sculptures representing different teams.
Henry Chang - 張亨利
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