Look Development

Exploring the look of IBM's 2013 Super bowl spot - IBM Watson.

IBM - Watson Spots by Imaginary Forces

IBM - Watson

I worked closely with Imaginary forces' former director Ronnie Koff in 2013 to develop the look and feel for a series of 15 seconds spots for IBM's new super computer Watson. I was focusing on coming up with the look & Feel for the logos and also how they will be animated on screen. Also worked on various Lighting & texturing for the logos.

In 2013, I worked closely with Imaginary forces' director Dan Gregoras and Ronnie Koff to develop the look and feel for a series of 15 seconds superball spots for IBM Watson. I was focusing not only on designing the look & Feel for the logos but also how they will be animated on screen.